Identity and collateral for financial technology company, Addepar. The B2B platform connects disparate parts of the fincancial universe to streamline wealth management for Private Banks, Wealth Advisors, and Family Offices.

Craig Gephart
Ryan Smith


The identity for Addepar is focused on bringing clarity and confidence to an industry loaded with opaque complexity.

We aimed to represent the high-touch nature of financial services while bringing it to a modern technology-driven era. Our foundation targets premium and precise brand qualities. We communicate clarity and accountability with refined typography, a minimal color palette, and effective use of white space.

Addepar's mark references a basic understanding of growth – up and to the right. The supporting elements and their use reflect a similarly dynamic and simple aesthetic.

Los Angeles, CA        @n__damico