Addpar Form Studies

Exploring Identity Through Line, Shape, & Composition. Book exploring graphic interpretations of Addepar’s identity.

Craig Gephart
Ryan Smith
Patricia Gael

The examples in Addepar Form Studies are organized to illustrate the evolving process of graphic exploration. We discuss the construction of the project – defining parameters, independent sketching, group critique, and decision making. The end result serves as a library of visual concepts for the brand identity, and a reference for design process and methods accessible to designers and non-designers alike.

Los Angeles, CA        @n__damico