Desolation Road
Identity and design for Desolation Road, by John Vallance. The film explores the intersection of various cultures in Los Angeles through the romance of two teenage leads, filtered through the prism of a classic American Road Movie.


Approach

We captured the dramatic young mood of the film by leading with an energetic title design and following with delicate and romantic supporting typography. Set in bold colors against deep backgrounds, the approach describes the youthful, passionate, and internal disposition of our main character. Gritty textures relate to the film’s abrasive Los Angeles context, as well as its contemporary place in art. The result is a total design language that feels emotionally raw, aggressively adolescent, and everything LA.



 






























Desolation Road :30s Teaser from John Vallance on Vimeo.


Los Angeles, CA
nick@367design.com        @n__damico